It’s not easy running a business. You have to keep spending on daily expenses like salaries, but if you are not getting work, it’s all going out of your pocket. It’s the responsibility of the business owner to ensure all employees have more than enough work.
If you have employees sitting in the office and you have no work, you will have to pay them for not doing anything. This is the reason why every business needs to have more than one stream that keeps bringing work for you. Here I have shared how you can build those streams.
Use Digital Marketing
Digital marketing uses the internet to reach out to your potential customers and convince them to try what you offer. You will need a website and social media channels before anything else. After that, several techniques, like guest posting, will be used to attract people. A digital marketing solutions takes it up a notch in perfection and builds audience persona and sales funnel before starting a campaign to ensure maximum return on investment. The internet is the sole source of business for many companies. Not utilizing it in 2020 will never let you get ahead of your competitors.
Reach Out to Your Own Network
You must have built many connections in your professional career. When you start a business, it’s time to benefit from all of them. It doesn’t matter even if they don’t work in your field. You should contact them and let them know that you are offering these services, and they should contact you if they ever need them. You can also urge them to reach out to relevant people in their network and refer you to them.
Ask Customers for Referrals
It’s the most common and effective method that always works. Your customers work in the same field as you and they know many who could use your services. You can ask them to refer you to more people. If they are impressed with your services, they won’t really mind it. They know that they will owe you a favor if they get you a customer and you will provide them with even better service. You can also offer them something unique and attention worthy such as bulletproof armor plates as a reward.
Offer Special Discounts to New Customers
People are reluctant to try new businesses. If you want someone to switch their existing service provider and give you a chance, you must give them a reason. First of all, you must offer a service that is quality-wise better. Second, give these new customers a special discount or offer on their first few orders. This will attract them to at least give you a try. If you are able to impress them, they will stay with you for a long time.
Use Affiliate Marketing
People will actually put effort into referring you clients when there is a benefit for them. Try offering discounts or a percentage of commission from the projects people bring to you. If they are your existing customers, they will be happy with a discount on their work. If you are using other people from your network, they will be more motivated for commission.